ABOUT ME

I’m a transformational commercial executive, fashion founder, and the voice behind Marca Mujer. My career has spanned executive leadership, brand building, and go-to-market strategy, and I write from the intersection of ambition, creativity, culture, and lived experience.

Through Marca Mujer, I explore career, style, leadership, and life with honesty and intention—reflecting on what it means to build a life that is multidimensional and self-authored.

I’m also the founder of lalla bee, a fashion brand rooted in versatility, confidence, and presence, and I currently serve on nonprofit boards supporting women and community advancement.

I’m married and the proud mother of two beautiful children, Omar and Sofia Maria, who keep me grounded, curious, and deeply aware of what truly matters.